MindStaq started with one simple premise: productivity was badly out-of-step with the rest of the technology and software industry. So what do we mean when we say this? Today, you don’t download MP3 or MP4 files, and launch a media player, to listen to music or watch movies. You don’t write social media and blog content using skeuomorphic (metaphorical) sheets of paper. You don’t print out maps to follow directions. The modern world is pervasively online, transparently cloud synced and doesn’t saddle people with outmoded notions of physical world objects represented digitally. Put simply, modern technology and software operates in a digitally native fashion.
Are any of the above statements true for productivity today? Our assertion is no! Today, desktop (Microsoft Office) and even “webified” productivity applications (Google Gsuite) continue to perpetuate ancient metaphors and workflow. Firmly rooted in the world of flat, static files of the 1980’s, an entire industry has grown-up around this legacy world, trying to solve problems created by this outmoded model. Examples of these problems:
- Where is the latest file?
- Who’s copy of the file is the authoritative correct version?
- How do we merge changes created by multiple people working in different times and places?
- How do we easily publish this content to the web?
- How do we easily solicit feedback and comments?
- Why is it so difficult to coordinate multiple people working on the same documents and content?
- Why do we need multiple tools and services (note-taking, cloud file storage, word processing, task management, etc.) to accomplish basic activities?
- Why is reusing my content in a coherent fashion so difficult?
MindStaq is about truly and fundamentally addressing these issues and questions. The words “fundamental”, “innovation”, and “change” are thrown around in the software and technology industry, but MindStaq really does attack these problems by going back to the beginning and reimagining productivity from the ground-up.
In MindStaq, there are no files! This is a bold statement, as you certainly can use files, but flat, static files do not underpin MindStaq’s underlying data model. Our model is based around something called an object model and is entirely database driven. This means that users, their workspaces, their notes, tasks, elements of documents (we call cards), comments, messages, and much more, are all linked and interrelated. Your document is not just an independent thing that can be lost, arbitrarily copied and modified with unmanaged versions. It means documents can be edited and merged cooperatively but with out people being forced to work at the same time in some unnatural interactive experience. It allows micro-editing of portions of content in a malleable and reusable fashion (no more scrolling through pages of a document to find a single section for editing). It enables dynamic web publishing, soliciting of feedback and messaging, with everything saved, synced and versioned in real-time. Whether you are using our web-client, our soon to be released desktop client or our upcoming mobile client, MindStaq provides a genuinely modern, unified and cloud centric productivity platform; it is totally different than what has come before and it will change the way the world creates and shares content.
First, I would invite everyone to try MindStaq; we think we have something truly unique and innovative that can help people create better content and we are actively looking to start a dialog with our user community. Secondly, this post is part of a series that I, and other members of our team, will be continuously adding to over the next several months. In this series, we will be covering all sorts of interesting functionality, architectural tidbits and direction on where we are going with MindStaq. In our next post, we will dive into how MindStaq’s core workflow and document creation process works, the vision that informed the design and why it’s vastly superior to legacy software.
CEO & Cofounder
Citta Creators of MindStaq